1/13/2024 0 Comments Blue color ui marvelShades of blue can evoke different emotions and have distinct meanings, depending on their tone and intensity. Here's more details on how we make money. If you click one, we may earn a commission at no cost to you. You played yourself.This post may contain affiliate links. HBO Max purple is Aperol spritzes on a Mediterranean yacht Max blue is a ranch-dressing fountain at a gender-reveal party. If the goal is to take what was once a unique (-ly affluent, -ly queer, -ly diverse) streamer and turn it into just another content faucet, then mission accomplished. Blue is useless from a branding standpoint unless the goal is to make Max less distinct overall. HBO Max was originally intended to bring diverse voices to the table, something that seems like less of a priority for “ both sides” Warner Bros. It could be cool in a 100 gecs video, but as the main branding of a broadly appealing streamer, it falls flat. Max blue blares out of a computer screen. Actually, that’s unfair to Disney+ and Prime, which at least have picked appealing shades of blue to be. It becomes another basic blue bitch - just like Disney+, Paramount+, Prime Video, DirecTV, the Microsoft Store, Vudu, and the chroma-key backgrounds of a Marvel movie. HBO was the place that said “yes” when other networks said “no.” Stripping HBO Max of its royal purple strips it of its prestige identity. The Max rebrand is about broad appeal, about taking everything that made HBO special and hiding it behind a bunch of Food Network bullshit. would axe HBO Max purple as soon as they could. Looking at it this way, it makes sense that David Zaslav & Co. It’s not a color it’s a quarter of a million snails per ounce. Purple was the perfect color for a streamer that aligned itself with acclaim, with expense, and with being better than the rest. It’s the color of Sailor Saturn, the most prestige TV–coded of the Sailor Senshi in Sailor Moon. Purple is Elizabeth Taylor’s freaky violet eyes. The royal monopoly on purple went out with the Byzantine Empire, but it’s still known as a color for Richie Riches and people of singular vision. One of the main organic purple dyes came from a sea mollusk: Clothiers of old would have to harvest 250,000 snails for one ounce of dye. Until the invention of synthetic dye, it was a notoriously difficult (and expensive) color to make. The especially extra Roman emperors forbade common folk from wearing the color - under penalty of death. Max can call its new color “ royal blue” all it wants, but purple has long been associated with actual royalty. But the core HBO Max purple was tinged slightly fuchsia, somehow trashy and elevated at the same time, just like And Just Like That … The warmth in the hue drew you in, but at its core, it was still the color of kings. Its logo animations had a gradient that included light and dark versions of the color, some cooler and some warmer (and specifically, between hex codes #991EEB and #5822B4). And HBO Max had that distinct and glorious purple. Netflix has red Hulu has green Apple TV+ has brushed aluminum, just like all Apple products. The purple frame surrounding the YouTube thumbnail immediately identified the video as belonging to an HBO Max joint. The day before the Max rebrand was announced, I remember watching a trailer for HBO Max’s ( now canceled) South Side and thinking, Wow, HBO owns this shade of purple. But one piece of branding has gone unmourned thus far: HBO Max purple. Making people download a whole new app and remember their password right before two giant series finales is a dick move. The UI is now more complicated and condescending. The name sounds goofy - literally, like Goofy’s son, Max Goof. People have been lamenting many things about the shift from HBO Max to simply Max. Photo: Presley Ann/Getty Images for WarnerMedia
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